Signature colors are important to your brand’s style and personality. Using your colors consistently create almost a trigger from your audience. They look for it. They expect it and that consistency even brings them comfort. Strange I know, but it’s true!
Do you have a signature brand color? In an article on this very topic, Forbes suggests that you pick one to use in all of your communications and resist the urge to use all 64 colors in a box of Crayola crayons (if this is you…please stop…smiley face). Select the color that best represents your brand and that conveys your authentic and differentiating brand attributes. Then use it everywhere!
WARNING! You may want to mute this video or lose your mind with the house techno looping track!