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Does Your Brand Have A Distinguished Color?

Do you have a distinguished brand color to strengthen your brand?

What is your brand’s signature color?

Signature colors are important to your brand’s style and personality. Using your colors consistently create almost a trigger from your audience. They look for it. They expect it and that consistency even brings them comfort. Strange I know, but it’s true!

Do you have a signature brand color? In an article on this very topic, Forbes suggests that you pick one to use in all of your communications and resist the urge to use all 64 colors in a box of Crayola crayons (if this is you…please stop…smiley face). Select the color that best represents your brand and that conveys your authentic and differentiating brand attributes. Then use it everywhere!

WARNING! You may want to mute this video or lose your mind with the house techno looping track!




Olivia Omega Wallace
Olivia Omega Wallace
Olivia is an author, speaker and branding consultant who's mission is to help develop the brands of entrepreneurs allowing them to fully walk in their life's purpose and in service of their clients. She gives creative entrepreneurs the tools needed to successfully build their brands both online and offline through branding and social media strategy, and by creating online branded experiences (also known as website development). She has over 14 years of traditional advertising, digital marketing and branding experience, and has been featured in USA Today, Entrepreneur, Business Week, People and The Ellen DeGeneres Show.

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