A strategic brand strategy and visual identity was created for this campaign and community event including logo design and web development. The purpose of the "Love Denver. Live Downtown" initiative was to encourage prospective residents and families to make Downtown Denver their home. Two events showcased the vibrant culture and amenities current and future residents experience when they live in the Downtown community. The strategy behind the brand messaging of "Love Denver. Live Downtown." was to highlight the unique and compelling aspects of Denver, claiming an attribute that no other
city can claim. Through initial research and 1st party qualitative and quantitative surveys we found that Denver can claim "it all"...best city to live, best city to raise a family, best city for sports, best city for entrepreneurship, best city for breweries, best city for outdoor adventure and the list goes on. No other city can claim the best of everything. So we leveraged the notion of "loving where you live" and being part of the fabric of downtown whether you currently live, work, play or bring your family downtown. This project included brand strategy, event concepts, logo and identity design and website development.
Campaign Brand Strategy & Visual Execution
Downtown Denver Partnership