OUR FORMULA

POSITIONING + PROCESS = PROFITS

POSITIONING

We begin everything with POSITIONING, whether it’s creating a brand from scratch or optimizing an existing one. Our team starts by examining the true values of the individual or business then narrowing in on the precise target audience they want to serve.


POSITIONING STEP 1:
CULTIVATION

Begin by examining and opening up the heart of who you are, what you do and who you serve. Your brand's core values and beliefs are at the center of your unique selling proposition. It's what's at the heart that allows you to become the only acceptable solution to your strategically defined target audience's pressing problems and need states.


POSITIONING STEP 2:
CREATION

Your brand is brought to life visually and verbally with mood boards, a logo, professional photography and compelling messaging that taps into the emotive benefits of the services and products you provide. A unique blend of colors, tones, textures and terminology are used to create the core branded elements of your business.


POSITIONING STEP 3:
EXECUTION

A professionally positioned "online brand experience" is developed to showcase your expertise, establish preeminence and communicate premium pricing. Your website will have all standard functionality as well as built-in optimizations custom to your type of coaching.


POSITIONING STEP 4:
LISTEN

Finalized brand positioning work is evaluated and optimized through a listening process that involves doing a gut check to determine what your heart and intuition is saying about your new brand image. The brand must resonate with its owner first and then its target audience second.

 

PROCESS

We then guide every client through the steps of creating their own customized monetization PROCESS and automated sales funnel, ensuring their business model can effectively attract and convert potential customer into paying customers.


PROCESS STEP 1:
DISCOVERY

Deep diving into the refined target audience and unique value proposition that was created during positioning, and determine exactly how your services and intellectual property can become the only solution for your client's problem. The results are targeted offers with high demand.


PROCESS STEP 2:
DELIVERY

Knowledge of industry best practices and monetization techniques are applied to determining the best methods to deliver your expertise by evaluating the offers and products you already have as well as new possible ways to serve up those products.


PROCESS STEP 3:
AUTOMATION

A dynamic, high-ticket pipeline is developed that will funnel potential clients and foster conversion through autoresponders, drip marketing, lead capture and sells pages, upsells and branded checkout. This is where profits jump and the magic happens.


PROCESS STEP 4:
OPTIMIZATION

Your new online brand experience and branded monetization funnel is a living and breathing automated organism. Once live, the progress and conversions of your pipeline will be tracked, evaluated and optimized to reach maximum success and maximum profits.

WANT TO SEE THIS FORMULA IN ACTION
AND LEARN HOW IT CAN BE APPLIED TO YOUR BUSINESS?

CLICK HERE