It’s time to finalize your blog’s editorial calendar for December and January. And the New Year is the BEST time, not only for blogs, but for blogs centered around health, wellness and nutrition. This is YOUR time! So make sure you take full advantage!
It’s such a sweet time of year because everyone and their mom is looking to better themselves, turn over a new leaf and restructure their lives in all areas – whether it be physically, financially, spiritually or mentally. This is prime time for “how-to” content on how to increase someone’s quality of life.
This is where you come in! Your knowledge, value and expertise is gold. And is worth even more when people are seeking it the most.
Have you ever wondered what words people are search on Google the most at the beginning of the year? Wouldn’t it make sense to create blog content that fall in line with what people are searching for the most?
A couple years ago, Liv created a blog post titled “How to Throw A Vision Board Party”. Vision boards are huge for many reasons. We know that without a vision, the people perish. And creating a visual representation of your goals as a constant reminder of your dreams actually increases the potential for them to come true. This single blog post quickly because Liv’s number one visited post simply because the keyword “vision board” is so heavily searched in January and all year long. The other element to this post that attracted so much traffic was the fact that it was a “how-to” post. And who doesn’t love to throw parties? It was so popular that she recycled the content for a second year in a row.
Now’s the perfect time to come up with your killer, irresistible value posts for the New Year! Specializing in health, wellness and nutrition, we’ve come up with some great ideas for evergreen (lasting all year, good for all seasons, not going out of style) content that will attract potential customers and give your blog life!
But first, let’s start by looking at what the most searched keywords are in Google in January. Some of these are no-brainers, but some will surprise you.
|Keywords/Phrase||# of Searches|
|how to lose weight||110,000|
|how to save money||40,500|
|new years resolutions||12,100|
|buy a house||5,400|
|get out of debt||3,600|
|goal setting worksheet||3,600|
|short term goals||3,600|
|learn a language||2,900|
|hobbies that make money||2,400|
|how to exercise||1,900|
|learn how to knit||1,900|
|how to decorate||1,600|
|make more money||1,300|
|learn to cook||1,000|
|how to break bad habits||880|
|how to eat healthier||880|
|start a small business||720|
|find a boyfriend||480|
|stop drinking soda||480|
|get a six pack||390|
|i need a new hobby||390|
|new years goals||320|
|how to become more spiritual||260|
|read more books||210|
|new years eve resolutions||170|
|goals for the new year||140|
|how to be more fashionable||140|
|get more sleep||90|
|how to reach a goal||70|
|how to start a hobby||70|
|setting goals for the new year||70|
Notice how so many of these are “how-to” searches, where the person seeking the information is looking for actionable steps and guidance to solve a specific problem. Based on these top searches, here are our top blog posts that you should consider writing: