When working with clients, our goal is to take what they have and create a way to talk about it that is unique and ownable. More likely than not, there’s nothing completely new under the sun. Whether you’re offering a fitness program, yoga classes or nutrition education, chances are there are others out there doing something similar. While it’s not always an easy pill to swallow, the knowledge we all have is a commodity. The information we poses can be found in a variety of places for the most part.
The element that makes you and your fitness program, yoga classes or nutrition education is the experience you create and the delivery of that knowledge is a way that only you can deliver it.
Today, I was inspired by this video of a LSU gymnast who took her floor routine and completely flipped it upside down (ha!). She took a sport that traditionally can be routine (ha! …again) and ridged, and made it completely unique to her.
Everything fit her from the song choices to the dance moves. Not just a little bit, but in a major way! With this one routine, she has become unforgettable. More importantly, incomparable to other gymnasts. And whether she knows it or not, she has paved the way for others to come after her and completely disrupt the mold of what a floor routine “should” look like.
Here’s what was so brilliant about her performance:
– It was memorable! Who could forget that?
– It evoked emotion. Just from watching the video I couldn’t help by cheer her on.
– Her energy was contagious and genuine. She really loves what she does!
– No other gymnast could pull that off!
– It still contained all of the traditional core elements of a floor routine. In other words, it wasn’t lacking a darn thing!
As an entrepreneur it’s very common and completely natural for us to look around at others in our industry, be drawn to (and in my case, fall in love with) the way they do things and then find ourselves doing the same thing. Imitation is the greatest form of flattery. There’s nothing new under the sun. Why reinvent the wheel? If it isn’t broke…, etc. I get it and trust me, I do it. But I also challenge myself to take what may be working for someone else and make it my own. Unique. I continually ask myself “Is this really me?”
A last word of caution. When you apply your unique secret sauce to what you do and make it your own, you have to be prepared for the results. The right people will fall madly in love with you and your brand, and the right people will be completely turned off by your personality. Know that while this gymnast received some of the most amazing comments and feedback on YouTube, there are those that left negative comments, gave the video a thumbs down and didn’t appreciate her “blackness”. To those people I say good riddance!
Be you. ALL of you!